National Lottery announces changes after drop in ticket sales

November 21, 2017
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National Lottery operator Camelot has signalled changes to Lotto on the back of “feedback from players” as it announced the appointment of Nigel Railton as its new permanent chief executive.

Camelot said it is currently testing a number of options for changes next year to its best-selling game to give players “a better winning experience”, all of which could be introduced without needing to change the “price or number matrix”.

It announced the changes alongside a 3.2% drop in overall ticket sales on last year’s first-half performance to £3.2 billion for the six months to September 23.

It follows total ticket sales falling 8.8% to £6.9 billion for 2016/17 from a record £7.5 billion the previous year.

Changes to the Lotto draw in 2015 saw the number of balls increase from 49 to 59 and the chance of winning the jackpot decrease from one in 14 million to one in 45 million.

The cost of playing EuroMillions increased by 50p to £2.50 a line and players had to choose from an extra number under changes introduced in September last year that decreased the odds of winning the jackpot but promised bigger prizes and double the number of UK millionaires.

Camelot said it planned to position EuroMillions, Lotto and Thunderball as distinct products with “prizes and prices to suit different needs and pockets”, the introduction of a Tuesday Thunderball draw in the new year “to address the needs of players who value smaller, more frequent wins” and the launch early next year of a…


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